UX is a broad field, covering psychology, research, analysis, design and prototyping. You’ll dive deeply into each topic, immersing yourself in the key skills and concepts. You’ll surface briefly (for coffee) before diving again... and again...

As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.

Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX).

The SEO skill set needs to broaden into UX

Part of Google’s philosophy has always been focused on delivering the best user experience. With recent technological advances, Google and other search engines are now better placed than ever to deliver this vision. This focus will only intensify over the coming months and years.

There are two ways of optimizing your website’s content. The first way is to work on great search engine optimization (SEO), which will help you to target your potential customers and bring them to your website. The second path you can take considers the overall user experience (UX), which is very important if you want people to stay on your page, and keep coming back. That’s why you simply have to do your best with both.


Great UX will boost organic rankings

Once a visitor of your website pays a visit, they shouldn’t have any difficulties while navigating through it. Your site should be simple, fast, and visually appealing.First of all, make sure your website loads quickly. People are not that patient while online, and they expect to be provided with quick solutions and instant service. In case your website is slow, the majority of potential customers will leave it to search for another, faster option.